I want to share these tips for blog posting with you, as they’ve helped my writing skills go from cringe worthy to pretty good!
I did struggle for the longest time with the actual writing part of blogging. I would procrastinate for hours with nothing actually written. I think it was because I wanted it to be perfect. I thought “There are so many blogs out there on my topic, If what I write isnt perfect, why would anyone read it?”
But I was so wrong!
That type of thinking helped me achieve a whole lot of nothing. A whole year passed and I had only written 2 blog posts, Ekkk!
When I finally scrapped my negativity around blog writing and started creating posts frequently, I found that I started to write better. I did so much research into how to write good blog posts that engages readers but also makes google happy.
You need that Google love to help you rank that blog post higher in the search engine. All the points I had learned from my research made a massive difference to my writing confidence, quality of content, traffic, reader engagement and usefulness.
Please read what I’m about to say like 100x because I dont want you to make the #1 rookie blogger mistake….
No amount of blog designing, content marketing or social media promotion is going to get readers on your site for longer that 10 seconds if your blog posts are written poorly and structed like a crazy mess. Write valuable high quality posts and the rest will take care of itself.
So invest in your posts.
It’s better to write a great few posts than many mediocre ones. These tips for blog posting should make the whole process a lot easier and more effective.
10 Writing Tips For Blog Posting
Here’s my 10 tips below that will help you write good posts from the get go!
Tip #1 Know Your Audience – WIFM
To be able to write a compelling post, you must know what your audience wants.
People think that they should write about what their personally interested in. If their interested in a certain topic, then so must everyone else be – right? But this just isn’t the case.
You can write blog posts like “30 things I have learned from losing 100lbs” but they’re not usually popular until you’ve built a following that have an interest in the persona behind the blog.
It takes time to build authority, so be patient and first write posts that are in popular topics and serve your visitors needs. No matter what stage of blogging your at, you should ALWAYS provide value to your audience.
Fulfilling their needs and providing a solution = Value
Whenever you think about writing a blog post, you should consider the “What’s in it for me?” or “WIFM” term.
Put yourself in the shoes of your reader and ask yourself “What will I gain if I read this post?”
This helps you gain clarity on the actually purpose of your post and helps you give solutions to the reader that you may not originally thought of.
Blog posts that are written on popular topics are usually the ones that go viral and drive huge amounts of traffic to your site.
You can find popular topics or see what your audience is looking for by checking out Google trends, Pinterest, articles on Buzzfeed and Youtube videos.
Tip #2 Write For SEO Too!
SEO is Search Engine Optimization. You’ve probably heard me go on about it on all my blog posts but it’s just so important if you want to get free organic traffic to your site for the blogging long haul.
SEO is a technical number of metrics that help you rank higher on search engines.
The higher you rank, the more visible your post is which mean more visitors to your page.
This matters because whats the point in writing amazing content that your readers will enjoy if they cant find it. – Sucks!
You can improve the SEO of your blog post by focusing on long tail keywords.
“What the heck is a long tail keyword?” you ask.
A long tail keyword is a keyword phrase that contains 3 or more words that people are searching for on the internet.
For example, “Healthy Weight Loss Gadgets” is a long tail keyword.
You want to include keywords in your posts, as it will make it easier for your audience to find you in the search engines.
How do find long tail keywords?
You need to use a keyword research tool. A keyword tool is the number one tool to invest in when your wanting to write good blog posts. It was the only tool I invested in and has helped me write ranking posts much quicker.
I use this keyword tool and absolutely love how simple it is to use! I wrote this post here on how to find good long keywords easily and how to use them in a post.
How do you know if a keyword phrase is popular or easy to rank for?
You essential want keywords that have high searches but low competition (i.e low number of other sites competing for that keyword).
You then place the keyword phrase in your title and content. Don’t go crazy though by placing your keywords in every paragraph. Google will penalize you for this. Just write naturally and you’ll find that the keyword phrase will be easily included in your content.
Keywords are the secret tool in every successful bloggers kit in writing high ranking posts.
Tip #3: Write Certain Types Of Posts
There are certain types of posts that visitors love to read. Your audience wants easy to read posts that offer simply explained solutions to their problems or wants that work. Motivational or inspirational posts aren’t enough these days. You need to go the extra mile and add value by teaching them something that will better their life.
Every blogger needs to write these types of posts:
· List Posts – example, “10 Simple Ways To Start Eating Healthier This Year”
· How-to Posts – example, “ How To Start A Fun Youtube Chanel”
· Reviews – example, “ Wealthy Affiliate Review: The Best Training For Affiliate Marketing”
· Success Posts – example, “How I (Finally) Cleared My Skin Of Acne
· Round-up Posts – example, “20 Decadent Chocolate Keto Desserts Under 6 Net Carbs
· Guide Posts – example, “Ultimate Guide To Slow Cooker Beans & Legumes”
Stick to writing these kind of posts in the beginning of your blogging journey as they’re easier to write and will help you gain more traction to your blog.
If you have a little snoop around the successful bloggers in your niche, you’ll notice that 80% of their posts are these types of posts. Theres a reason for it. – They Work!
Tip #4: Write An Clickworthy Headline
I didn’t realise how powerful this tip was until I actually started implementing it myself.
Boy does it make a difference!
Don’t underestimate the power of a clickworthy headline.
Did you know? 80% of your vistors will read your headline but only 20% will actually finish your post.
Also creating a compelling headline can increase conversion rates in your post by 40%! That’s huge for only changing few words.
It makes sense though. We all like to click titles that provoke our interest. There’s just something about an eye-catching headline that makes you click even if you know the topic is complete nonsense.
Youtube videos are a great example of this. We’ve all fall down the Youtube rabbit hole.
It starts with some fun video of babies sucking a lemon, making faces and then somehow you get to a video about the worlds best kept secrets that we all must know. – don’t lie, you’ve been there too haha! 🙂
Youtubers use “Clickbait” titles to get watchers to click on their video. Clickbait titles usually make some bold statement about what the viewer is going to see.
What you don’t want to do is lie, don’t lie because your readers will just be disappointed when they read your content. Write a powerful headline that makes your readers want to click but then over deliver in your content.
So writing an article like “ 7 steps to losing 40 lbs in 2 weeks without exercise” might get lots of clicks but it’s unlikely that anyone will read it because it’s make unrealistic claims that show up your lack on integrity. They won’t be coming back to your blog anytime soon.
I use a free webpage tool called Coschedule Healine Analyzer. It tells you if your title has all the components of a clickworthy headline and what you can do about it if it doesn’t.
It’s amazing and can’t actual believe they’re giving it away for free.
Tip #5: Write In Your Conversational Tone
Your writing a blog guys, not a scientific report.
So don’t be a stickler for perfect grammar. It’s ok to start a sentence with “And” or using “Gonna” instead of “going to”.
Write as if you were sat talking to your audience face to face. It will help you get to your point whilst not boring your reader to death.
Having a conversational tone in blog posting has been proven to increase readership. This basically means that your audience become engaging and loyal readers, always coming back to your blog for more. Building this connection is important if you want to make money from your blog because customers are more likely to buy from people they are familiar with and trust.
Be authentic and let your personality shine through your words. This will come with experience of writing as you adapt and change your style. Don’t be afraid to be yourself from day one.
Tip #6: Grab Their Attention At The Start
Just like you want to create a clickable headline, you want your introduction to be compelling enough that your readers want to continue reading your blog posts.
You want your readers to be hooked on every word you say in the first paragraph so they feel like this is the post for them. They need to feel like this is going to solve their problem.
Make the intro exciting, personal and informative. 🙂
Tip #7: Breakdown Your Post
Readers have a short attention span – I mean that in the nicest way possible but it’s true. We all want to get the information we need in the quickest way possible.
So make your post highly readable with these steps:
· Write short sentences that pack a punch.
· Have a max of 3-4 sentences per paragraph. It’s hard to read massive paragraph blocks without switching off mentally.
· Use bullet points to outline information.
· Include an introduction and summary in every post.
· Use sub-headings to breakdown your post. Most people consume content on the go through their mobile, so having sub-headings makes it easier for the reader to get to the section they really want to read.
· Use high quality images. Humans are visual beings and will consume information much quicker with images than writing. So be expressive with images and include 2-3 relevant ones per post. I get free stock photos from Pexels and Unsplash.
A well structured post can make a huge difference to the number of people that read your post to the end. It can be the difference between someone clicking off after your headline to someone reading until your very last word, and then leaving a comment.
Don’t let your readers miss out on your content just because it’s hard to read and messy looking.
Tip #8: Read your post out loud
Reading your post out loud will help you identify your conversational tone better. You will start to notice what your authentic writing style is like and how it sounds to your readers.
Also, it will gives you insight into whether your post is delivering on adding value or falling short. You’ll quickly notice that changes need to be made to your post if you find yourself getting bored or starting to skim read.
Reading out loud really puts you in the shoes of the reader and helps you focus on coveying the “WIFM” in the post.
Proofread your post twice. The first time you proofread should be two days after you’ve written the post and then the next one should be a day after. This allows you to pick up on an errors that you can change.
Tip #9: No Fluffing
Blog posts that rank are usually longer and in-depth, around 1500 – 2500 words.
This is because they contain a lot of value for the reader and Google like’s to rank highest quality content on the 1st page.
I do recommend writing blog posts that fit that criteria however sticking to a set number of words per post can be dangerous. It can cause you to just fluff your post and add unnecessary information.
Your readers are likely to going get bored if you do this and will go to another post on the topic that is more to the point.
You can have blog post with 500 words that rank well and then other blog posts that are 3000 words that rank well. It all depends on the topic and keyword.
For example you could write a 3500 word post on “How to Start An Ecommerce Business” easily but you would’nt be able to write a 3000 word post on “How to Wash Towels Correctly”
Write everything you need to say in your post, be in-depth on the topic but try to remain concise. We all skim read to get to the information we need so make it easier for the reader to do this.
Tip #10: A Gripping Call-to-Action
A call-to-action is anything that will get your readers to engage with your blog. Better engagement leads to becoming seen as an authority in your niche. When your seen by the search engines as an authority, they rank your posts higher so that people searching for your topic will get the cream of the cream content.
Your call-to-action might be asking your reader to:
- “Leave a comment below” at the bottom of the post
- Share & Follow on Social media
- Sign up to your newsletter
- Opt-in for a freebie you’ve created. Check out ConvertKit (free trial) for an amazing email service provider that will help you create beautiful opt-in forms.
- Purchase a product
My Final Thoughts
Blog writing is a skill that anyone can aquire and a great way to learn how to express yourself better.
Remember, blogging is meant to be fun but “good” type of challenging. Dont get too dishearted if your struggling right now. You will get to where you want to be overtime, so keep going and you’ll probably learn your own tips along the way!
If you’ve not started a blog yet and would like to know how to start a successful blog, then check out my post:
Leave a comments below with your thoughts and questions. Do you have any great writing tips you want to share?